Building brands that make a difference
Leveraging the power of storytelling through marketing that inspires, connects, and excites. In short, we help you build what matters - whatever that means for you.
Our Story
Place & Purpose Marketing was founded with one goal in mind: to help the brands and businesses doing good in the world do even more good.
With roots in the Greater Boston area and a reach that extends nationwide, we are beyond fortunate to have worked with some of the most passionate, committed business leaders, entrepreneurs, and visionaries over the past 12 years, working shoulder-to-shoulder to bring their mission forward, together. Our team has collectively worked with hundreds of clients, big and small, local and international, from people-first real estate developers shaping our communities to universally loved CPG brands you can find at your grocery store.
Like our clients, we’re fueled by the belief that there’s more to business than the bottom line - that what you do is far more important than what you sell. Our clients have stories to tell, and they partner with us – and trust us – to help tell them. We couldn’t be more honored.
While few things in life (and business) are guaranteed, we can promise you this: When you work with us, the energy and enthusiasm we feel for your project will be palpable. The reason for that is simple – we only work with clients doing work we want to be part of. Isn’t that the way it should be?
Our Founder
Before founding Place & Purpose Marketing in 2022, Lisa Pastor started her career as a marketing consultant in 2010, working both in-house and on a freelance basis on hundreds of client projects and initiatives. Her unique path of self-employment a year after graduating college was expedited after brief stints at local shops revealed how traditional agencies treated clients: bloated retainers, lots of red tape, and uninspired work disguised by marketing jargon that made it sound smart *eye roll*. Witnessing clients get burned with mediocre work from overloaded staff seemed flat out wrong, regardless if the client could afford it or not (because even with a roomy budget, an agency should always deliver work as if they have one shot to get it right).
Seeing up close how the sausage was made led Lisa to go out on her own, building a book of business that included a unique mix of Fortune 500 companies and solo owner startups and small businesses, working 1:1 in a format where she could not only provide the best value, but the time, attention, and concentration needed to do good work. Serving in a hybrid role as an in-house team member bringing the expertise and vision of a consultant with outside resources, Lisa found a recipe for success: She would work 1:1 with the clients who needed that attention, or had limited resources, and could rope in other talented freelancers and partners for clients whose scope was larger and ever-changing. Clients aren’t one-size-fits-all, so why should their marketing be? That approach has guided Lisa from day one, and continues to be what guides Place & Purpose Marketing today.
When Lisa isn’t working, you can find her begrudgingly taking a Burn Boot Camp class (but loving how she feels after!), checking out the latest Boston-area hotspots with family and friends, attempting to stay on track with her monthly book club, and fine-tuning her ameateur gardening skills when the weather permits.
Our Values
Our name says it all
Place
As the world evolves, so does the concept of place. It’s bigger than the locations around us, like a public park, local coffee shop, or neighborhood market; rather, it’s the sense of place, the feelings of belonging and connection, that give a physical place its meaning. It’s the relationship between people and places that gives us community.
We believe in purposeful placemaking that strengthens the connection people have to their community and the places they share - places where everyone can grow, learn, and thrive - and we work with clients who are committed to doing just that.
Purpose
Each of our client relationships come about by asking one simple question: What’s your why? Regardless of their industry or the nuances of their scope of work, there’s always one thing they have in common: the passion for their cause and their mission to make an impact. It’s their drive to make a difference that drives our own work forward.
We believe in working with purpose-driven brands and businesses led by good people wanting to do good, whatever that looks like for them. If your business is guided by a greater purpose and has a story to tell, we want to help you tell it.
Helping purpose-driven companies use marketing to activate positive change.
At Place & Purpose Marketing, we believe what you do is far more important than what you sell.
Our team is passionate about helping people-first brands and businesses craft meaningful stories and master strategic marketing. As the name might suggest, we work with clients who are showing up in their neighborhoods and the world to do more than just sell products and services - they’re finding their place, fostering their purpose, and doing the work that matters the most to them.